The Easy Step by Step Guide to Writing Advertising Copy by Pamela Brooks PDF

By Pamela Brooks

ISBN-10: 0953985636

ISBN-13: 9780953985630

ISBN-10: 1423746155

ISBN-13: 9781423746157

Copywriting effortless isn't really it? simply positioned a number of phrases jointly and stick it within the newspaper or ship out a letter and stay up for the orders to flood in. good if you'd like throw cash away then that's precisely what you do. yet making plans and utilizing the perfect recommendations will make your commercial or letter more advantageous and get you effects. This consultant seems to be at: tips on how to write replica for ads brochures flyers junk mail.

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Pamela Brooks's The Easy Step by Step Guide to Writing Advertising Copy PDF

Copywriting effortless is not it? simply positioned a number of phrases jointly and stick it within the newspaper or ship out a letter and stay up for the orders to flood in. good if you'd like throw cash away then that's precisely what you do. yet making plans and utilizing the correct concepts will make your commercial or letter more desirable and get you effects.

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P65 34 07/05/02, 11:08 Writing Press Adverts Example: • What did you do before Shiny-sheen? (Visual of a lino floor with a vertical line through the centre, one half faintly grubby and one half sparkling; strapline (message to take away) is ‘Shiny-sheen gets your floors clean’ – from a floor-cleaner manufacturer) Challenge This is where you challenge your customers to try your product or service. It works in three ways: 1 Bet them that they won’t change back to their old brand once they’ve tried yours.

3 ‘Blindfold testing’, where your product is tested by consumers alongside a rival –though you must be able to substantiate this. Example: • If it’s not the best coffee you’ve ever tried, we’ll give you your money back. p65 35 07/05/02, 11:08 Writing Advertising Copy break at your hotel. It’s particularly good for launches and product demonstrations. Example: • Treat yourself to a break at the Spa Hotel • Come and test-drive the new Whizzo-car Then start to think how you can make it more inviting.

You’ll also need to mention that the offer is subject to availability, and whether there’s a closing date. Straplines/slogans This is the last thing the audience sees and the first thing they remember, so it needs to be warm and leave a lasting impression. Slogans act as memory-joggers when your customer is at the point of sale – it may make the difference between choosing you or another supplier. Slogans and straplines are also good for making promises: ‘nothing lasts longer than Extracell’ (from a battery manufacturer) or giving a call to action.

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The Easy Step by Step Guide to Writing Advertising Copy (Easy Step by Step Guides) by Pamela Brooks


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