Get Guide to writing for the business press PDF

By Patrick Clinton

ISBN-10: 0844236640

ISBN-13: 9780844236643

Together with his "Guide to Writing for the company Press", Patrick Clinton deals an available consultant to the "hidden international" of the company press, together with examples on the way to establish viewers wishes, writing headlines, and accomplishing interviews.

Show description

Read or Download Guide to writing for the business press PDF

Best communications books

Bruce Hugman's Healthcare Communication PDF

This can be a education handbook on communique for healthcare execs. this article is a realistic education handbook on conversation and the way to set up sound, expert, sensible, profitable relationships so that it will aid potent treatment and improve sufferer future health and morale. basic chapters are incorporated on powerful conversation and constructing conversation abilities after which extra concentrated chapters include the specifics of facing, for instance, court cases, severe care, loss of life and death, grieving family after which additionally written communique, own communique corresponding to displays, program and interview thoughts.

Download e-book for iPad: The Handbook of Global Communication and Media Ethics by Robert S. Fortner, P. Mark Fackler

This groundbreaking guide offers a finished photograph of the moral dimensions of verbal exchange in a world atmosphere. either theoretical and sensible, this crucial quantity will increase the moral bar for either students and practitioners on the planet of world conversation and media. Brings jointly major foreign students to contemplate moral concerns raised by means of globalization, the perform of journalism, pop culture, and media activitiesExamines very important subject matters in verbal exchange ethics, together with feminism, ideology, social accountability, reporting, metanarratives, blasphemy, improvement, and "glocalism", between many othersContains case experiences on reporting, censorship, accountability, terrorism, disenfranchisement, and guilt all through many nations and areas worldwideContributions by way of Islamic students speak about quite a few points of that religion's engagement with the general public sphere, and others who care for a number of the non secular and cultural components that bedevil efforts to appreciate our international

Download e-book for iPad: Information Networking: Wireless Communications Technologies by Tony Tsang (auth.), Ilyoung Chong (eds.)

The papers comprising Vol. I and Vol. II have been ready for and provided on the overseas convention on details Networking 2002 (ICOIN 2002), which was once held from January 30 to February 1, 2002 at Cheju Island, Korea. It used to be prepared via the KISS (Korean details technological know-how Society) SIGIN in Korea, IPSJ SIG DPE (Distributed Processing platforms) in Japan, the ITRI (Industrial know-how study Institute), and nationwide Taiwan collage in Taiwan.

Read e-book online Work communication: mediated and face-to-face practices PDF

Explores all facets of interpersonal conversation at paintings, from face-to-face conferences to new different types of machine mediated conversation akin to social media. can assist the reader in attaining expert interpersonal verbal exchange at paintings throughout the realizing of correct concept and most recent examine, made transparent in non-technical language with examples.

Additional resources for Guide to writing for the business press

Sample text

Look past the mainstream news coverage of virtually any earthshaking event or urgent trend, and the specialized business press will be there, digging up the facts that will interest a specialized business audience, explaining the impact of general events on particular fields, and offering advice to business people who must cope with the unfathomable flow of events. Look at four examples. First, the earth-shaking changes in the Soviet Bloc created a barrage of business problems and opportunities.

By type of audience. It is common to see magazines categorized as industrial, professional, institutional, agricultural, medical, etc. In practice, though, the contents of the various sorts are written and edited in much the same way, and even publishing strategies are fairly similar. 4. By "direction" of specialization. Some magazines are "vertical"; they select their audience by industry. Others are "horizontal"; they select on the basis of a function that cuts across many industries. Because many industries are served by large numbers of magazines, you will sometimes find magazines that are both horizontal and vertical, depending on what competitor they are being compared with.

These magazines had a different job: They covered the Persian Gulf from the perspective of the fields they covered. What problems did the war create for specific industries? How could they be coped with? Whose products performed well in the field? Whose didn't? And most important of all, what opportunities were emerging? What should industry do next to respond to the needs of participants and bystanders, winners and losersto the great and shifting world marketplace. It was a performance as remarkable in its own way as the more dazzling output of the newspapers, newsmagazines, and television networks.

Download PDF sample

Guide to writing for the business press by Patrick Clinton


by Jason
4.4

Rated 4.07 of 5 – based on 45 votes

About admin