By Donald P. Green, Alan S. Gerber
The first variation of Get Out the Vote! broke flooring by way of introducing a brand new medical method of the problem of voter mobilization and profoundly prompted how campaigns function. during this elevated and up-to-date variation, the authors contain information from a couple of hundred new reviews, which shed new gentle at the cost-effectiveness and potency of varied crusade strategies, together with door-to-door canvassing, e mail, unsolicited mail, and mobilephone calls. new chapters specialize in the effectiveness of mass media campaigns and occasions resembling candidate boards and Election Day fairs. to be had in time for the middle of the 2008 presidential crusade, this useful consultant on voter mobilization is certain to be an immense source for experts, applicants, and grassroots organizations.
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The first version of Get Out the Vote! broke flooring via introducing a brand new medical method of the problem of voter mobilization and profoundly inspired how campaigns function. during this multiplied and up to date version, the authors comprise info from multiple hundred new stories, which shed new gentle at the cost-effectiveness and potency of assorted crusade strategies, together with door-to-door canvassing, email, junk mail, and cell calls. new chapters specialise in the effectiveness of mass media campaigns and occasions comparable to candidate boards and Election Day gala's. to be had in time for the center of the 2008 presidential crusade, this useful consultant on voter mobilization is bound to be an immense source for experts, applicants, and grassroots organizations.
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Extra info for Get Out the Vote: How to Increase Voter Turnout (2nd Edition)
19 The final category includes one instance in which candidates, rather than volunteers, canvassed voters. 20 Precincts were randomly assigned to three experimental groups: one to be walked by the candidate, one to be walked by campaign volunteers, and a control group. As this list of sites makes apparent, these experiments were conducted in a wide array of political and demographic settings. The precincts canvassed in Detroit were largely African American, whereas canvassers in Columbus and Eugene rarely encountered nonwhites.
We have not studied these tactics directly, so there is more uncertainty about whether they work. Use your judgment when making the leap from our research findings to analogous situations that your campaign may encounter. In order to help you to keep track of the uncertainty surrounding each of the lessons learned from the experimental studies, we have created a simple rating system. ★★★ A three-star rating indicates that the finding is based on experiments involving large numbers of voters and that the GOTV tactic has been tested by different groups in a variety of sites.
Canvassing scripts have emphasized neighborhood solidarity, ethnic solidarity, civic duty, and the closeness of the election. 23 Although we cannot rule out the possibility that these variations in message and presentation make some difference, the effects seem to be so small that none of the studies was able to detect them reliably. And when we look across the dozens of canvassing experiments, the campaigns that were strictly nonpartisan were neither more nor less effective on average than the campaigns that organized around an issue or a candidate.
Get Out the Vote: How to Increase Voter Turnout (2nd Edition) by Donald P. Green, Alan S. Gerber