By Jerry Della Femina
From these remarkable people who Gave You Pearl Harbor: Front-Line Dispatches From The, by means of Della Femina, Jerry
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Extra resources for From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War
For instance, the Doyle, Dane people hang out at the Teheran, which is a bar over on Forty-fourth Street. It’s their bar, Big carrying-on bar, big coming-and-going bar. Friday nights are the heavy nights at the Teheran. Guys who left Doyle, Dane fifteen years ago find their way back to the Teheran on Friday nights. Clarke’s. At the swinging agencies – Wells, Rich; Doyle, Dane; Delehanty; Carl Ally, Papert, Koenig, Lois; Lois, Holland, Callaway; Smith/Greenland; Daniel & Charles; Spade & Archer – all of them are more casual, looser, more fun.
The executive vice-president calls his pal Jack, who may or may not remember who this guy is, and he says, ‘Hi, Jack, you see we’ve just been screwed by Texaco. ’ He has his drink with pal Jack, and then he goes back to his agency and at a management meeting he says, ‘When I said to Jack that we lost the account, he smiled at me. I know that smile. ” I have heard those exact words. There’s a slight variation on it. ‘When he said no, he said no in such a way that he was opening a door for us – he really was saying that in six months it’s ours.
Well, you go out and get Arthur Godfrey or Eddie Albert to say a few kind words about Axion, or whatever enzyme you’re hustling. We’re having different problems with a product called Feminique. It’s a vaginal-odor spray, plain and simple, but the magazines and the networks have decided in their minds that this country is not quite ready for the word vagina. We can’t even say what our product is. Feminine hygiene is going to be a big business for agencies. Our stuff, Feminique, is selling well. FDS is doing well.
From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War by Jerry Della Femina