By Gary W. Selnow
Fifty years in the past, the political whistle-stop travel was once therefore named simply because trains blew their whistles two times whilst making unscheduled stops in backwater cities. Like its far-off cousin, the electronic whistle-stop brings the candidate's message on to the folk, yet with one remarkable distinction: the hot whistle-stop bargains politicians an accuracy, potency, and good fortune at voter persuasian incredible to via past whistle-stoppers resembling Harry Truman.
As Selnow exhibits, American political campaigns have a rare affinity for digital units. they've got seized upon digital bulletin forums, domestic pages, and digital libraries. seeing that political campaigns are verbal exchange campaigns, Selnow concludes that applicants who effectively tell, convince, enlighten, or even confuse citizens will win votes. Selnow additionally examines the talk among those that argue that new applied sciences have superior potency and those that think that the suggestions have affected society in alternative ways. students and scholars of yank political communique needs to learn this ebook; the full of life kind also will make it fascinating analyzing for a person attracted to this new political tool.
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Extra info for Electronic Whistle-Stops: The Impact of the Internet on American Politics
It is likely that very soon visitors can send information to the site computer, in either text or voice, and hold a kind of conversation. However Orwellian this sounds, it deserves attention. Even if purists THE PAST AND THE FUTURE wince at the comparison, consider the possibility that from the user’s viewpoint, interacting with a computer may be like interacting with another person. Finally, some experts argue convincingly that feedback has already become the distinguishing feature of the Internet.
The interpretation of this research has been challenged, but at one level it demonstrates that people will forsake their own judgment in the face of group consensus. If they do this when judging the length of a line, a task not all that ambiguous, how quickly would they give up weak support for a candidate if their reference group is wholeheartedly behind another candidate? 24 Members look to the group for security, accomplishment of goals, personal satisfaction, friendship, and other personal needs; and the more the group satisfies those needs, the more the individual becomes dependent on the group.
Opinion leadership has a lot in common with source credibility. No matter what campaign tinkering over the years may do to alter influences on voting decisions, credibility doesn’t change. Voters must trust the competence and character of opinion leaders, who are sources of political information, whether it’s face-to-face, on television, or on the Internet. Striking another hard blow to direct media influence, Lazarsfeld’s studies put political campaigns in a frustrating double bind. Not only did media hold little sway with an audience, but they had little opportunity to do so.
Electronic Whistle-Stops: The Impact of the Internet on American Politics by Gary W. Selnow