Get Cyberpop: Digital Lifestyles and Commodity Culture PDF

By Sidney Eve Matrix

ISBN-10: 0415976774

ISBN-13: 9780415976770

Cyberpop is an research of cyberculture and its renowned cultural productions. The examine starts off with a Foucaultian version of cyberculture as a discursive formation, and explains how a few key innovations (such as 'virtuality,' 'speed,' and 'Connectivity') function as a conceptual structure community linking applied sciences to info and person topics. The chapters then each one concentrate on a selected cyberfiguration, together with Hollywood movies (GATTACA, The Matrix), well known literature (William Gibson's Neuromancer, Scott Westerfeld's Polymorph), ads for electronic services (Apple Computer's '1984/McIntosh' crusade, AT&T's 'mLife' campaign), electronic artistic endeavors (including digital ladies reminiscent of Motorola's 'Mya' and Elite Modeling Agency's 'Webbie Tookay,' and paintings via visible artist Daniel Lee for Microsoft's 'Evolution' campaign), and games (Tomb Raider). every one shut interpreting illustrates the ways that representations of electronic existence and identities - which generally fetishize desktops and have a good time a 'high tech' aesthetic inspire participation in electronic capitalism and commodity cyberculture. Matrix argues that well known representations of cyberculture usually functionality as varieties of social feedback that creatively motivate audiences to 'think different' (in the phrases of Mac ads) concerning the results of the digitalization of daily life.

Show description

Read or Download Cyberpop: Digital Lifestyles and Commodity Culture (Routledge Studies in New Media and Cyberculture) PDF

Best advertising books

Get Advertising by Design (2nd Edition) PDF

Don't leave out the recent up-to-date variation of the whole advisor to the artistic strategies in the back of winning advertisements layout. the second one variation of "Advertising through Design" has been built and significantly increased. Sill the main accomplished textual content on artistic idea new release and designing for ads, the e-book encompasses a variety of beneficial properties that make it a good device for teachers, scholars, or somebody drawn to this box.

Download PDF by Pamela Brooks: The Easy Step by Step Guide to Writing Advertising Copy

Copywriting effortless isn't really it? simply positioned a number of phrases jointly and stick it within the newspaper or ship out a letter and stay up for the orders to flood in. good if you would like throw cash away then that's precisely what you do. yet making plans and utilizing the precise concepts will make your commercial or letter more suitable and get you effects.

Download e-book for kindle: eBrands: building an Internet business at breakneck speed by Phil Carpenter

This ebook includes crucial concepts for development robust eBrands. on the flip of the millennium, myriad businesses have crammed the internet with greater than 800 million pages of content material. beaten via selection and starved for time, clients are casting their clicks with manufacturers they belief. the corporations that win their wallets should be those who make investments now in development most efficient digital manufacturers, or 'eBrands'.

Andrew McStay's The mood of information : a critique of online behavioural PDF

The temper of data explores ads from the viewpoint of knowledge flows instead of the extra widely used method of symbolic illustration. on the center of this booklet is an aspiration to higher comprehend modern and nascent different types of advertisement solicitation predicated at the commodification of expertise and subjectivity.

Additional info for Cyberpop: Digital Lifestyles and Commodity Culture (Routledge Studies in New Media and Cyberculture)

Sample text

In advertising for PDAs, the quality of connectivity is a defining fea‑ ture of the BLURred (computerized) subject. To be connected to the flow of information—the central commodity exchanged in digital capitalism—is syn‑ onymous with being informed. As a result, in The Information Subject Mark Poster observes that Information is presented as the key to contemporary living and soci‑ ety is divided between the information rich and the information poor. The ‘informed’ individual is a new social ideal (8).

Similarly, as various media shift and blur together, so too do the ideas they report and reflect. In the same way that digital technologies converge, the rules of cyberculture overlap, connect, and reify each other in a discursive formation or web. Through a process of citation, cut and paste, and what Jay David Bolter and Richard Grusin call “remediation,” the codes of cybercul‑ ture are repurposed and/or redelivered continuously. Operating in a kind of discursive synergism, the rules produce a set of self‑referential norms which are then applied in the design and marketing of computerized machines and digital services, as well as to the operations of corporations, the management of communities and the natural environment, and the construction of sub‑ jectivities.

There they sit in rows before a large screen, transfixed/mesmer‑ ized by what appears to be a propaganda film, dominated by the image of a white man’s face, wearing glasses, and directly addressing the audience. The speaker’s words appear in type on the screen beneath his image: For today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom secure from the pests of contradictory and confusing truths.

Download PDF sample

Cyberpop: Digital Lifestyles and Commodity Culture (Routledge Studies in New Media and Cyberculture) by Sidney Eve Matrix


by Charles
4.3

Rated 4.76 of 5 – based on 18 votes

About admin