Mark Earls's Copy, Copy, Copy: How to Do Smarter Marketing by Using Other PDF

By Mark Earls

ISBN-10: 1118964969

ISBN-13: 9781118964965

THE number one HACK FOR SMARTER MARKETING

We all wish new solutions and new suggestions for the very genuine and urgent demanding situations that our organisations face. New issues to indicate to and speak about, new methods of operating and new methods of considering that would simply be larger than the outdated methods.

But instead of this eternal look for a super and novel answer, why do not you simply replica anything that’s labored ahead of?

Mark Earls, major specialist in advertising and purchaser behaviour, quashes the stigma round copying, and shows that it could aid us to reconsider how we move approximately fixing difficulties. through realizing what folks are doing and the alternatives they make, we will be able to improve suggestions to unravel the demanding situations that we are facing in and out the organization.

Based on huge examine and confirmed examples, Copy, replica, Copy presents over 50 recommendations so that you can use without delay to repeat, borrow or thieve because the foundation for higher rules – speedier. If it’s more than enough for Elvis, Newton, Shakespeare, The British Olympic biking Team and nice Ormond highway sanatorium, isn’t it more than enough for you?

‘This pleasant ebook argues convincingly that shifting principles often produces better worth than cooking them up from scratch. after which indicates you how.’ — Rory Sutherland, vice president, Ogilvy London and the Spectator Magazine’s Wikiman

‘Yet one other interesting guide from the acclaimed Herdmeister for a person fascinated with advertising, behavioural switch and figuring out why all of us make the alternatives we make. Earls convincingly disrupts conference approximately what's innovation – notwithstanding "praxis". this can be jammed with nice case experiences and fifty two actionable strategies.’ — Stephen Maher, Chairman, the promoting Society and CEO, MBA

 ‘Yet back this best British enterprise philosopher has obtained us to work out the area we inhabit at the present time in clean and mind-altering methods. A ebook which marries thought and perform greater than the overwhelming majority in the market. so much of all his message of copying one’s method to greatness is interesting, counter-intuitive and fun.’ — David Abraham, CEO Channel four PLC

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Extra info for Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas

Example text

MEANWHILE BACK IN THE DEPARTMENT HOW CAN YOU LOCATE THE BEHAVIOUR ON THIS MAP? QUIZ TIME VOTE FOR ME! A DIFFERENT KIND OF MAP OF HUMAN BEHAVIOUR FROM A DESCRIPTIVE MAP TO A STRATEGY MAP … WHERE NEXT? NOTE 4 WHERE TO COPY FROM: THE PATTERN BOOKS ‘INDOCILIS PRIVATA LOQUI'54 METROLAND PATTERN BOOKS AND ORIGINAL BUILDINGS PATTERN BOOKS EVERYWHERE ‘I QUATTRI LIBRI' BETTER SALIENCE EXPERTISE POPULARITY THE STRATEGIES HOW TO USE THE PATTERN BOOKS 5 COPY BETTER QUESTIONS VS. ANSWERS 1. WHAT KINDA THING 2.

Finally Meier added weights and variation to the resulting lettering to make it optically perfect in different contexts. And of course, he revised and adapted it over time as he learned more about how it reads. NOTE * Sourced from Wikipedia…and the ageing brain of Grand Master Robbie Sparks CONTENTS FOREWORD INTRODUCTION OPTICS, MATHS AND THE SCIENTIFIC METHOD MARGINAL GAINS HIS DARK MATERIALS TALENT COPIES WHY DOES ANY OF THIS MATTER? IF IT WASN'T FOR YOU PESKY KIDS THE TYRANNY OF THE SINGULAR NOT ALL COPYING IS GOOD MORE THAN A MASH-UP AFTER THE HERD DIFFERENT KINDS OF QUESTIONS THE AMBITION OF THIS BOOK COPIED FROM PEOPLE WHO'VE COPIED LEARN TO CODE OR LEARN TO COPY?

Was it because our predecessors were thick? Does anybody really think that they didn't get what we had because they didn't have the talent or the strength or the endurance or the commitment? Of course not. ' ‘Why is it that Joe Biden is the first in his family ever to go to a university?

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Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People’s Ideas by Mark Earls


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