Download PDF by WetFeet: Careers in Advertising & Public Relations: The WetFeet

By WetFeet

ISBN-10: 158207433X

ISBN-13: 9781582074337

For an individual attracted to advertisements or PR, this e-book explains easy methods to pick out the perfect company; the forces and tendencies at paintings; how new advert and PR campaigns are constructed; who the top-ranked organisations are; what pros like and dislike approximately their jobs; usual pay, hours, and workplace tradition; and the way to polish on your interviews.

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Read or Download Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide) PDF

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Extra resources for Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition) (Wetfeet Insider Guide)

Sample text

In 1879 James Walter Thompson bought the agency from his boss for $500. In 1887 JWT became the first agency to actually write advertisements; previously, agencies arranged for the placement of ads in the media, and clients wrote the ads. It became the first full-service agency in 1895, offering ad layout, package design, and logo design services. ) In 1987 the agency was acquired by the media holding company WPP Group. 40 When JWT’s parent, the WPP Group, disbanded the Bates Worldwide advertising agency in 2003, JWT inherited Bates’ Pfizer and T.

Advertising revenue: $219 million Advertising Agencies 1-yr. growth rate: 8 percent Personnel Highlights Not available. Key Facts • Owned by the Omnicom Group. • Received an overall grade of A- in the 2003 Adweek Agency Report Cards. Overview In 2003, the flagship office in Playa del Rey, CA, won accounts including Pennzoil and five other brands for Shell Lubricants and Masterfoods’ Skittles brand; the San Francisco office had wins including Ask Jeeves, a project for Fox Sports, and the Women’s Tennis Association; and the New York office, which is trying to move out from under the shadow of the Los Angeles office, made big steps in that direction via wins including the $150 million Nextel account and leadership on the McDonald’s global account.

Office lost SM Satellite Radio and Coinstar. Existing clients Nissan and Sony PlayStation both increased spending in 2003, as well. 55 Recent notable creative includes the Apple iPod campaign featuring real iPod owners dancing to music they’ve stored on their iPods and ads for the Nextel “Done” campaign illustrating how walkie-talkies make communications more efficient. The agency also continues to do good work for Absolut, which has Advertising Agencies been a client for 22 years. S. advertising revenue: $44 million Advertising Agencies 1-yr.

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