By Stuart Ewen
Captains of Consciousness deals a old examine the origins of the advertisements and patron society on the flip of the 20 th century. For this re-creation Stuart Ewen, certainly one of our superior interpreters of pop culture, has written a brand new preface that considers the ongoing impression of advertisements and commercialism in modern existence. no longer restricting his critique strictly to shoppers and the ads tradition that serves them, he offers a desirable background of the ways that company has subtle its look for new shoppers by means of ingratiating itself into Americans’ daily lives. A well timed and still-fascinating critique of lifestyles in a client tradition.
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Additional resources for Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (25th Anniversary Edition)
Tuten: Hey,Whipple, Squeeze This is among the most-read, most-loved advertising books and one I, like many other advertising professors, recommend to students. What’s it like to be Luke Sullivan—the person who wrote such an inﬂuential book in the industry? Sullivan: I wrote Whipple when I was at Fallon. I had been saving speeches and articles for a few years in a ﬁle. Gradually I started adding other people’s advice, insights, and articles and the ﬁle eventually grew unruly and badtempered. It would no longer ﬁt in my ﬁle case and I didn’t want to buy a new one.
Tuten: Think back to when you were just getting started in the business. What do you wish you had known then that you know now? Sullivan: Many young creatives I see today remind me of myself. They are just full of ﬁre and gasoline and insanity and must-must-must-get-ahead drive. But I think that is good. It’s good to try hard. It’s good to stretch to see what you’re capable of. But unbridled, such aspirations can curdle and burn a young person out. This happened to me back in the eighties when I let it all 35 36 Chapter 3 | Luke Sullivan: Former Creative Director, GSD&M Idea City mean too much to me.
They are just full of ﬁre and gasoline and insanity and must-must-must-get-ahead drive. But I think that is good. It’s good to try hard. It’s good to stretch to see what you’re capable of. But unbridled, such aspirations can curdle and burn a young person out. This happened to me back in the eighties when I let it all 35 36 Chapter 3 | Luke Sullivan: Former Creative Director, GSD&M Idea City mean too much to me. I tried too hard and when I struck out, oh, my . . that was the end of the world. ” That sure described me.
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (25th Anniversary Edition) by Stuart Ewen