By Francesca Bargiela-Chiappini, Catherine Nickerson, Brigitte Planken (auth.)
This moment variation experiences the sector of industrial discourse, centring at the research of industrial language and conversation as perform. It combines research-based discussions with leading edge sensible purposes and promotes debate and enquiry on a variety of competing concerns, rising from enterprise discourse examine and educating practice.
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6 below for an overview). As we will discuss in the next chapter, this type of qualitative, What is Business Discourse? 29 multi-approach analysis may provide a fruitful line of enquiry for business discourse researchers in the future. 6 An overview of Sharon Livesey’s work in the Journal of Business Communication 1. McDonalds: in her award-winning 1999 case study, Livesey examines the public discourse of an alliance between McDonalds and the Environmental Defense Fund in the US which drew both on the (then) emerging discourse of market environmentalism, and on issues of command and control.
In a series of landmark publications on its theory and application, she has referred to her framework as ‘rapport management’ (Spencer-Oatey, 2000a; 2000b; see also the volume co-authored by Helen Spencer-Oatey and Peter Franklin (2006) on Intercultural Communication). As in Gina Poncini’s work on multilingual business meetings discussed in Chapter 2 and in Mirjaliisa Charles’ work on negotiations that we have introduced above, the emphasis is therefore on how participants work together to find a solution, rather than on defining the communication breakdowns that may occur (see also Ken Willing’s pioneering work on white collar multicultural workplaces in Australia as profiled in Chapter 4).
Ook bij een recente opknapbeurt van NL 32–13 is de klok niet weggehaald. Bij het opknappen van NL33 is er niets aan de isolatie vanleidingen gedaan. Klantgericht?? Ik stel voor dat we 4 juni samen lunchen. Accoord? With kind regards, Jos Smal Introduct, Rotterdam tel. +31 20 630 3185, fax. nl (Adapted from Nickerson, 2000) In some situations, it may be necessary to work with simulated rather than authentic data, in order to investigate a particular aspect of business discourse. This may be because it has proved impossible to gain access to an appropriate set of authentic data, or because the researcher is interested in a specific aspect of language use and therefore needs to control as many variables as possible.
Business Discourse by Francesca Bargiela-Chiappini, Catherine Nickerson, Brigitte Planken (auth.)