By Raymond Kuhn
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Extra info for Broadcasting and Politics in Western Europe (West European Politics)
Point out, people hardly gorged themselves on political information during the last election. 55 However, the relationship between political communication and the media remains complex. Broadcasting and newspapers do not create changes in mood and view; they are more important as elaborators and communicators of moods and views developed elsewhere. They also remain parasitic. Nor is it easy to define what their influence is. Over unemploy ment, for instance, the sources of information and influence, affecting perceptions of politicians and policy makers, will have been quite different to those influencing other workers, let alone the unemployed themselves.
The Parliamentary Secretary reassured an anxious Dail that ‘we are not expecting to get revenue to any appreciable extent from advertising’. 20 Indeed in the subsequent 17 months after 36 BROADCASTING AND POLITICS IN WESTERN EUROPE the introduction of an advertising scheme, the total income raised by the operation was only £165! ’21 The poor take-up of advertising time was not unrelated, it has to be said, to the fact that it had been decided, following the semi-protectionist policy of the time, to restrict advertising to Saorstat (Free State-owned) enterprises and to those that did not compete with the former.
Investment with a generous range of grants, loans and other investment incentives. Capital expenditure by the state rose by an impressive 239 per cent in real terms from 1953 to 1975. ) By 1977, 680 new industrial projects had been set up by state-aided overseas companies, representing a dramatic level of capital penetration by multinational corporations. State intervention in a situation of rapid expansion of world trade and growth of multinational capital seeking new areas for profitable investment had spectacular pay-offs.
Broadcasting and Politics in Western Europe (West European Politics) by Raymond Kuhn