By Martin Lindstrom
Foreword through Morgan Spurlock
From the bestselling writer of Buyology comes a stunning insider’s examine how today’s worldwide giants conspire to vague the reality and manage our minds, all in provider of persuading us to shop for.
Marketing visionary Martin Lindstrom has been at the entrance strains of the branding wars for over twenty years. right here, he turns the highlight on his personal undefined, drawing on all he has witnessed at the back of closed doorways, exposing for the 1st time the entire volume of the mental tips and traps that businesses devise to win our genuinely-earned cash.
Picking up from the place Vance Packard's bestselling vintage, The Hidden Persuaders, left off greater than half-a-century in the past, Lindstrom reveals:
• New findings that demonstrate how advertisers and agents deliberately goal young children at an alarmingly younger age – beginning once they are nonetheless within the womb!
• Shocking result of an fMRI examine which exposed what heterosexual males really think approximately after they see sexually provocative ads (hint: it isn’t their girlfriends).
• How sellers and shops stoke the flames of public panic and capitalize on paranoia over international contagions, severe climate occasions, and meals infection scares.
• The first ever neuroscientific proof proving how addicted all of us are to our iPhones and our Blackberry’s (and the stunning fact of cellphone habit - it may be more durable to shake than addictions to medications and alcohol).
• How businesses of all stripes are secretly mining our electronic footprints to discover probably the most intimate info of our deepest lives, then utilizing that details to focus on us with advertisements and gives ‘perfectly tailored’ to our mental profiles.
• How convinced businesses, just like the maker of 1 well known lip balm, purposely modify their formulation which will make their items chemically addictive.
• What a 3-month lengthy guerilla advertising scan, performed particularly for this publication, tells us concerning the strongest hidden persuader of all of them.
• And a lot, a lot more.
This searing disclose introduces a brand new category of methods, ideas, and seductions – the Hidden Persuaders of the twenty first century- and indicates why they're extra insidious and pervasive than ever.
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Extra resources for Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Depth Years ago I went into the publishing business. I bought a monthly business publication that covered our local area with a population of about 150,000. The only daily newspaper in town showed a strong distaste for competition of any size. I knew they would come after me with everything they had. How would I compete for the precious minutes the people in the business community spent reading? If I couldn't deliver an audience, I wouldn't be able to attract and keep advertisers. I knew I couldn't compete on real news stories the newspaper would beat me there every time.
These expectations are explored in the following sections. Speed The first requirement is speed: Internet speed, light speed. The new audience has little or no tolerance for the fact that it might take time for those responsible for collecting, packaging, and distributing information to do their jobs. The major news media are coming to understand this. TV news programs and newspapers alike tout their Web sites as places to go to get more up-to-date and complete information. As we will discuss further, this has destroyed news cycles, which now occur every minute, 24/7.
The fact is, everyone who knows that direct communication is possible because they are Internet users and because they have at least some level of interest in the event expects direction communication. This reality, perhaps more than any other, makes the instant news world a postmedia world. com and other e-tailers created an expectation for direct communication that extends to everyone in the public information business. Amazon tailors its offerings to me. When I sign on, the company shows they know my name, they know what I like, and presumably they know what I don't like.
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom