Read e-book online Brands of Faith: Marketing Religion in a Commercial Age PDF

By Mara Einstein

ISBN-10: 0203938879

ISBN-13: 9780203938874

ISBN-10: 0415409764

ISBN-13: 9780415409766

ISBN-10: 0415409772

ISBN-13: 9780415409773

In a society overrun by means of advertisement litter, faith has develop into another product bought within the customer market, and faiths of all types needs to compete with a myriad of extra pleasing and less demanding relaxation actions. manufacturers of religion argues that during order to compete successfully faiths have needed to develop into manufacturers – simply recognizable symbols and spokespeople with whom non secular clients could make rapid connectionsMara Einstein indicates how non secular branding has extended during the last 20 years to create a mixed international of trade and religion the place the sacred turns into secular and the secular sacred. In a chain of attention-grabbing case reviews of religion manufacturers, she explores the importance of branded church classes, akin to Alpha and the aim pushed existence, mega-churches, and the recognition of the televangelist Joel Olsteen and tv presenter Oprah Winfrey, in addition to the increase of Kaballah. She asks what the implications of this non secular advertising could be, and descriptions the potential result of spiritual commercialism – solid and undesirable. Repackaging faith – updating tune, developing teen-targeted bibles – is justifiable and priceless. notwithstanding, while the content material turns into obscured, faith could lose its particular promoting proposition – the very skill to elevate us above the marketplace.

Show description

Read Online or Download Brands of Faith: Marketing Religion in a Commercial Age PDF

Similar advertising books

Read e-book online Advertising by Design (2nd Edition) PDF

Don't leave out the hot up-to-date version of the whole consultant to the inventive tactics at the back of winning ads layout. the second one variation of "Advertising via Design" has been constructed and drastically elevated. Sill the main finished textual content on inventive notion iteration and designing for ads, the booklet encompasses a variety of good points that make it a good device for teachers, scholars, or somebody drawn to this box.

Read e-book online The Easy Step by Step Guide to Writing Advertising Copy PDF

Copywriting effortless is not it? simply placed a couple of phrases jointly and stick it within the newspaper or ship out a letter and look forward to the orders to flood in. good if you would like throw cash away then that's precisely what you do. yet making plans and utilizing the suitable strategies will make your commercial or letter more beneficial and get you effects.

Phil Carpenter's eBrands: building an Internet business at breakneck speed PDF

This ebook comprises crucial recommendations for construction robust eBrands. on the flip of the millennium, myriad businesses have stuffed the net with greater than 800 million pages of content material. beaten by means of selection and starved for time, consumers are casting their clicks with manufacturers they belief. the corporations that win their wallets might be those who make investments now in development finest digital manufacturers, or 'eBrands'.

Get The mood of information : a critique of online behavioural PDF

The temper of data explores ads from the viewpoint of data flows instead of the extra widespread procedure of symbolic illustration. on the middle of this e-book is an aspiration to higher comprehend modern and nascent types of advertisement solicitation predicated at the commodification of expertise and subjectivity.

Extra resources for Brands of Faith: Marketing Religion in a Commercial Age

Example text

In 2004, Hoover et al. ” These religious purposes included e-mail exchanges, reading news accounts about religion, finding out about religious services, and inquiring about holiday celebrations. These researchers also found that people did not use the Internet as their primary form of faith practice but to supplement their offline experiences. Elena Larsen (2004) noted that “more than 3 million people a day get religious or spiritual material” (p. 17) from the Internet. Most use the Internet for solitary purposes rather than interaction with others in this capacity.

As of March 2006, according to the Pew Internet and American Life Project (2006), about 42 percent of Americans have broadband in the home, which enables them to access video content via the Internet. So what does all of this expansion in technology mean in relationship to our discussion? First, people can interact with religious content continuously. Unlike television where the viewer has to wait for their favorite show to be programmed, the Internet is available 24 hours a day. Broadband allows for the transmission of video, which is widely in evidence on religious sites and makes them more appealing than the static sites of old.

As far back as the days of old-time radio, people used media as a means to learn of and try out new faiths within the privacy of their own home (Hangen, 2002). Today television and the Internet provide the same types of opportunities but in a more elaborate setting and with a more intense marketing message attached to it. The explosive growth in the media industry in the last 20 years has contributed to more religious content on the airwaves and through the wires. If you doubt the importance of media in the lives of America’s faith, know that “144 million Americans use some religious media—books, radio or television—at least once a month” (Winslow, 2005b, p.

Download PDF sample

Brands of Faith: Marketing Religion in a Commercial Age by Mara Einstein


by Joseph
4.3

Rated 4.13 of 5 – based on 31 votes

About admin