Download e-book for iPad: And Now a Few Laughs from Our Sponsor with CDROM by Larry Oakner

By Larry Oakner

ISBN-10: 0471202185

ISBN-13: 9780471202189

ISBN-10: 047126329X

ISBN-13: 9780471263296

Vintage radio advert campaigns from the final fifty years, and the way they used humor to win over audiences And Now a couple of Laughs from Our Sponsor bargains an in-depth examine one of the most winning and wonderful radio advertisements from the final part century, provided through ads veteran Larry Oakner. An accompanying CD-ROM permits readers to hear the attention-grabbing and humorous ads that chronicle radio historical past. huge interviews with account executives, consumers, manufacturers, and actors supply a special point of view at the improvement of funny radio ads through the years and what it takes to create a memorable and potent crusade. And Now a couple of Laughs from Our Sponsor indicates ads pros easy methods to maximize simply sixty seconds of airtime to win shoppers over and gives unique recordings of a few of the main enjoyable and enlightening ads ever produced.

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Additional info for And Now a Few Laughs from Our Sponsor with CDROM

Example text

In his own words, “serious ad practitioners” of advertising just viewed his work as mostly an irritant. As a satirist, Freberg’s instincts led him to poke his finger into the subject where it would tickle his audience the most. Freberg had an unerring ability to see the truth of a situation and then to unapologetically acknowledge it. Calling attention to a product’s weak distribution or to the obviousness of a commodity like tomato paste was well suited to Freberg’s ironic sense of humor. Freberg believed in telling the truth, even when it might seem embarrassing.

The campaign, as predicted, was a smashing success. Truth sells. 2. Don’t take advertising too seriously. Those who have been in advertising long enough have an expression when young, zealous account executives get too serious about the copy of an ad: “It’s only advertising. ” Freberg had the same attitude. Even before he created his own commercials, he spent time in the recording studio as a successful voice-over announcer and actor in other people’s commercials. ” Freberg would never have been able to mock the conventions of advertising if he subscribed to the sacrosanctity of copy.

BERT: Show him the way out. EUGENE: We’re only beginners. But does every beer have to be as good as Piels? BERT: Right this way . . qxd 6/3/02 10:22 AM Page 24 24 AND NOW A FEW LAUGHS FROM OUR SPONSOR EUGENE: No, no there’s room for a second best. HARRY: You take that arm, Bert. BERT: Come on, you. SFX: [Scuffle] BERT: Sob sister! Piels Beer Scripts © Goulding-Elliott-Greybar Productions, Inc. RUSSIAN-SPEAKING MAN: [Speaking in Russian] TRANSLATOR: He wishes to know why your Piels beer tastes better than that of other American breweries.

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And Now a Few Laughs from Our Sponsor with CDROM by Larry Oakner

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