Advertising, Subjectivity and the Nineteenth-Century Novel: - download pdf or read online

By S. Thornton

ISBN-10: 023023674X

ISBN-13: 9780230236745

ISBN-10: 1349283959

ISBN-13: 9781349283958

From 1830 to 1870 ads introduced in its wake a brand new realizing of the way the topic learn and the way language operated. Sara Thornton provides a very important second in print tradition, the early popularity of what we now name a 'virtual' international, and proposes new readings of key texts by means of Dickens and Balzac.

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Additional info for Advertising, Subjectivity and the Nineteenth-Century Novel: Dickens, Balzac and the Language of the Walls

Sample text

Reading has become a practice in which physical movement and visual effect are paramount. We begin to see an awareness of these new rituals, as well as an awareness of what these rituals might imply for the subject. These are commentaries – tentative and experimental – on the new languages on the walls; they are an attempt, through mockery and parody, to take account of a phenomenon which was just beginning to attract the awareness and the critiques of a public which was waking up to a new communications network.

What is necessary is an initial irreverence on the part of a reader who understands and exploits (as the journalists of Punch so often do) the dependence of the speaker/writer on the good will of the hearer/reader to ‘understand’ the text. There is little cooperation on the part of Punch with the writers they lampoon and this is what made them so entertaining to the public. What they were very good at – part of the image of the group of fatuous (public) schoolboys which they cultivated – was answering back.

In the preface to Le Spleen de Paris Baudelaire declares that the city environment will create the need for a new language, a new kind of writing: Who has not dreamt in ambitious moments of the miracle of a poetic prose which is musical without rhythm and without rhyme, flexible enough and rugged enough to adapt to the lyrical movements of the soul, to the undulations of reverie, or to the leaps and jolts of consciousness? 56 We imagine a strange music here of sudden jumps followed by swelling waves of sound, of stops and starts, blockage and flow akin to the movements of people and signboards in Dickens’s ‘unsettled neighbourhood’.

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Advertising, Subjectivity and the Nineteenth-Century Novel: Dickens, Balzac and the Language of the Walls by S. Thornton


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