Download PDF by D. Spring: Advertising in the Age of Persuasion: Building Brand

By D. Spring

ISBN-10: 0230116949

ISBN-13: 9780230116948

Through the Nineteen Forties and Nineteen Fifties, American advertisers made themselves very important to enterprise, media, govt, and spiritual institutions.  They anticipated an American-led international patron order supported through ads established media the place the emblem took priority over the company that owned it, and advertisements, propaganda, and public family members have been thought of a similar thing.  To aid those rules and make sure that the advertisements remained of price, they validated relationships with the government and nationwide safety firms, constructing a community and approach for disseminating persuasive info that survives into the twenty-first century. 

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The J. Walter Thompson Company helped the Coordinator of Inter American Affairs (CIAA) from 1942 to 1945 develop newspapers and magazines in Latin America that supported the Allies. It also helped the CIAA arrange for American companies to advertise in Latin America. It helped arrange for shortwave radio programs to be broadcast in Latin America. During the war American businesses worked with the defense industry, in addition to Ford, GM and GE producing for the war effort. While J. Walter Thompson employees took the lead in the War Advertising Council, P & G and Eastman Kodak played more direct roles in the military.

13 Brand America The Freedom Train served as a perfect means to unify Americans around a set of symbols, ideas, feelings, associations, and meanings that they wanted Americans and those overseas to equate with the United States. In other words, the Freedom Train offered the perfect means to unify Americans around brand America. With the use of historical documents, organizers sought to craft a unified American history—a history that framed America as an exceptional nation without gross inequities, labor strife, civil rights problems, or religious intolerance, a nation whose unique political structure allowed for the growth of the most prosperous nation on earth.

The J. Walter Thompson Company helped the Coordinator of Inter American Affairs (CIAA) from 1942 to 1945 develop newspapers and magazines in Latin America that supported the Allies. It also helped the CIAA arrange for American companies to advertise in Latin America. It helped arrange for shortwave radio programs to be broadcast in Latin America. During the war American businesses worked with the defense industry, in addition to Ford, GM and GE producing for the war effort. While J. Walter Thompson employees took the lead in the War Advertising Council, P & G and Eastman Kodak played more direct roles in the military.

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Advertising in the Age of Persuasion: Building Brand America, 1941-1961 by D. Spring


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