Esther Thorson, Margaret Duffy's Advertising Age: The Principles of Advertising and Marketing PDF

By Esther Thorson, Margaret Duffy

ISBN-10: 1111528756

ISBN-13: 9781111528751

Drawn to studying concerning the hard, interesting, and the societal very important fields of marketing communique? This booklet catapults you into that global. you will examine what it really is wish to paintings in those fields and approximately the entire instruments to be had to you as a qualified persuader in state-of-the-art media surroundings.

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It can be argued that it’s a good thing for consumers, who instead of getting all kinds of irrelevant ads, get ads for products they are likely to be interested in. But when you think about the pattern of websites you have visited over the last month, it may be easy to see that that information might reflect characteristics you’d rather not have known (of course, so might your Facebook page). ” The advertising industry considers using personal information as a way to provide valuable services to consumers.

Published June 28, 2010. article_id=144700 Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.

History through Biography Another way to look at advertising history is by reading about advertising greats. Bill Bernbach, founder of DDB (formerly Doyle, Dane, Bernbach) created and inspired advertising that broke the rules. He created “Think Small” for the Volkswagen Beetle, and “We Try Harder” for Avis car rental. Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).

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Advertising Age: The Principles of Advertising and Marketing Communication at Work by Esther Thorson, Margaret Duffy


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