Download e-book for iPad: Advances in Advertising Research (Vol. III): Current by Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin

By Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)

ISBN-10: 3834942901

ISBN-13: 9783834942906

ISBN-10: 383494291X

ISBN-13: 9783834942913

​Advances in ads learn are released by way of the eu ads Academy (EAA). This quantity is a compilation of study awarded on the tenth foreign convention on learn in ads (ICORIA) which was once held in Berlin (Germany) in June 2011. within the face of an ever expanding variety of services and products, in addition to an more and more cluttered media atmosphere, ads study is faced with a number of demanding situations. in contrast heritage, Advances in ads examine (Vol. three) is gaining value in advancing, selling, disseminating, and stimulating prime quality advertisements study. This e-book offers state of the art examine in foreign advertisements with twenty-nine articles by way of popular advertisements and verbal exchange students from the global ICORIA network.

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Extra resources for Advances in Advertising Research (Vol. III): Current Insights and Future Trends

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49 vs. The results regarding purchase intentions differ across the considered categories. 70 vs. 038). 30 vs. 667). As described above, we controlled for category involvement. 95 vs. 76 vs. 555). 5 Conclusions In this paper, we examined the effect of the size of models depicted in ads on self-assessed appearance self-esteem by investigating previous research and analyzed its effect on evaluations of ads, products, and purchase intentions by considering previous research and conducting an additional experiment.

T. and W. P. Sacco (1991), “Development and Validation of the Physical Appearance State and Trait Anxiety Scale (PASTAS),” in: Journal of Anxiety Disorders, 5(4), 323-332. Richins, M. L. (1991), “Social Comparison and the Idealized Images of Advertising,” in: Journal of Consumer Research, 18(1), 71-83. Roozen, I. T. M. ” in: Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia. Smeesters, D. and N. Mandel (2006), “Positive and Negative Media Image Effects on the Self,” in: Journal of Consumer Research, 32(4), 576-582.

And H. K. ) R. Bechtel, R. Marans, W. Michelson, New York: Van Nostrand Reinhold, 162-190. Coeterier, J. F. (1983), “A Photo Validity Test,” in: Journal of Environmental Psychology, 3(4), 315323. Edell, J. A. and M. C. Burke (1987), “The Power of Feelings in Understanding Advertising Effects,” in: Journal of Advertising Research, 14(3), 421-433. Frijda, N. H. ) L. Berkowitz, New York: Academic Press, 4, 167-224. Emotional Responses to Nature in Advertising and Real Nature 27 Frumkin, H. (2003), “Reviewing the Evidence.

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Advances in Advertising Research (Vol. III): Current Insights and Future Trends by Ivana Busljeta Banks, Patrick De Pelsmacker (auth.), Martin Eisend, Tobias Langner, Shintaro Okazaki (eds.)

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