Download e-book for iPad: Adland: A Global History of Advertising (2nd Edition) by Mark Tungate

By Mark Tungate

ISBN-10: 0749464321

ISBN-13: 9780749464325

Adland is a ground-breaking exam of contemporary ads, from its origins within the nineteenth century to the evolution of the present advertisements panorama. writer and journalist Mark Tungate examines key advancements in advertisements, from print, radio, and tv ads to the possibilities afforded via electronic media -- podcasting, textual content messaging, and interactive campaigns. Adland specializes in key avid gamers within the and contours particular interviews with major names in overseas advertisements, together with Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA world wide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertisements in long island and London, and occurring to hide Western Europe and the rising markets of japanese Europe, Asia, and Latin the US, Adland deals a entire exam of a world and suggests how it's prone to improve sooner or later.

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Extra info for Adland: A Global History of Advertising (2nd Edition)

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In 1935, while still at Y&R, Gallup established the American Institute of Public Opinion. This later broke away to become the Gallup Organization, in 1958. Meanwhile, in 1934, Young had left the agency, effectively acknowledg­ ing Rubicam’s dominance over the firm. Somewhat older than his partner, Young had always been less passionate about the advertising business, preferring to spend time with his family. 27 28 Adland Rubicam, however, continued building the agency for another decade. His winning formula of strong creative ideas driven by solid research seemed impervious to recession and war.

It moved to spacious new offices at 383 Madison Avenue, where it was not the only advertising agency: the other was the George Batten Company. Like many advertising pioneers, George Batten had started a one-man agency towards the end of the 19th century. However, his was the first operation to offer in-house printing, as he believed in the use of plain, simple type to attract the attention of readers. Batten died in 1918, having built an agency to reckon with. By the time it shared a headquarters with BDO, in 1923, the Batten Company had 246 employees.

At Grey he met art director Bob Gage, with whom he enjoyed the same meeting of minds and talents that he had experienced with Paul Rand. Gage felt it too, telling his wife that one day he expected to go into business with Bernbach. That moment came closer in May 1947, when Bernbach wrote a famous letter to his bosses at Grey: ‘I’m worried that we’re going to fall into the trap of bigness,’ he warned, ‘that we’re going to worship techniques instead of substance... There are a lot of great technicians in advertising...

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Adland: A Global History of Advertising (2nd Edition) by Mark Tungate


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