By Marcia Yudkin
Exposure we could the area be aware of who you're, what your organization deals, or the urgency of your reason. no matter if you must attract new company, identify your self as a professional, or introduce a brand new suggestion to the group, loose exposure is the most affordable, so much credible technique to do it. This newly up-to-date version of a vintage advisor to acquiring media assurance comprises counsel for utilizing e mail and the net to arrive exposure gatekeepers, besides the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, suppose cozy, and imagine like a exposure hound. o how one can write tip sheets, pitch letters, and press releases that roll out your message and hold you in people's minds and records. o acting on radio, television, or the net like a professional. o the way to be simply discovered during the se's.
Read or Download 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors PDF
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Extra info for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
Page 4 ACKNOWLEDGMENTS Most of all, I'd like to thank the editors of Bottom Line/Personal, who printed an offer for the four-page version of Six Steps to Free Publicity that lay the groundwork for this book. Special thanks as well to Deb Brody, Diana Finch, Mike Lewis, and Marilyn Allen for their midwifing of the book; my sister JJ for ongoing legal advice; and my sister Gila for helpful feedback on the first edition. Thanks especially to all my interviewees for graciously sharing their stories.
6. Find an employee with an out-of-the-ordinary personal story, preferably one that will tug at the heartstrings of some readers or listeners. Page 33 7. Launch a community service project. When your local TV station learns you give free makeovers to the homeless, they'll rush to cover you. 8. Let the media know about an ordeal you survived, such as a real-estate developer profiled in Entrepreneur who'd been audited 32 times in one year. 9. Tie what you do to the season. Landscaper Mike McGroarty had been trying for years to get into his local paper, the Lake County News-Herald in Perry, Ohio.
Publicity can give potential clients a long, close look at you. Merle Bombardieri, a clinical social worker in Lexington, Massachusetts, knows that her TV appearances have prompted people who needed counseling to call her. "Sometimes they had already heard of me, but people find it difficult to open their hearts to a perfect stranger," Bombardieri says. "They're afraid that a therapist might be judgmental or arrogant. But when they see someone on TV they get a sense of that person's personality and style.
6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors by Marcia Yudkin