By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising and marketing TACTICS!
A few years again, advertising super-guru Tom Feltenstein in rewrote the booklet on high-impact advertising that works. Fast-forward to this present day and new applied sciences, extra refined consumers/competitors, and an entire new media panorama have replaced all of the ideas. In reaction, Feltenstein has upped his video game, and in , he provides much more sure-fire advertising and marketing recommendations and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case stories of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this ebook offers counsel and tips on a number of sizzling topics:
- Planning the Battle--and selecting the right strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacation trips
- Four partitions advertising
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
- Marketing Measurement
No subject what your price range is, you'll salary state of the art advertising and promotional campaigns that get the notice out approximately what you are promoting, cement the loyalty of your latest customers--and win extra new clients than you could handle.
Read or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Extra info for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
47. On Deck Marketing companies compile coupons from groups of area businesses into deck cards and mail the entire packet to target areas or groups. These can be effective and relatively inexpensive, but make sure that your card is well designed and makes a specific offer, such as a trial buy-one-getone-free offer. And always make the offer good for a limited time. That’s what motivates potential customers to act. 48. Wish You Were Here Postcards are among the best, cheapest, and most effective way to maintain a conversation with your existing customer list.
Spend some time creating a card that will enhance your image, leave a positive impression, and tell your story in a few words. Business cards can double as mini-brochures, especially if you have them done on folded stock so that you get extra space to tell your story. And tell the story—hours of operation, special features, even a photo, if it makes sense. If you’re a family business that’s been around for decades, say so. One of the most successful marketing tactics is to make sure that every employee has his or her own business card, right down to the person who sweeps the floors.
No matter how fabulous your product may be, poor service will drive away customers. Alternatively, people who get good service will remember you and come back even when the product didn’t exactly meet their needs or expectations. Most studies show that 40 percent of customers who have a bad service experience tell their friends. Less than 20 percent tell their friends about a good experience. If you can get rid of the bad service, you’re already winning. If you can replace it with consistently good service, you’re batting a thousand!
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition by Tom Feltenstein