By Andrew Griffiths
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Extra info for 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
I have seen a lot of bitter disputes when the grey areas rear their ugly heads in the production process. Comments like, ‘I thought’, and ‘You said’, get bandied about. Have all the terms about what you will get and when you will get it written in black and white before commencing and you should have no problems at all. 39 101 Advertise 29/6/06 1:41 PM Page 40 101 WAYS TO ADVERTISE YOUR BUSINESS 14 Keep a notepad by the television If you are planning on doing television advertising to attract more customers for your business it pays to do your homework.
46 101 Advertise 29/6/06 1:41 PM Page 47 MAKING TELEVISION ADVERTISING WORK FOR YOU 20 Persistence—working your campaigns Many people take a very short-term view about advertising. They run one television campaign that produces average results and they stop advertising all together. Advertising is like making a cake. You can follow the same recipe time and time again but the end result can vary significantly. The one certainty is that the more you bake the better you get at it. Take a long-term view of your television advertising and be open to the fact that it does work but sometimes it will work better than others and it is dependent on a lot of external factors.
Persist and keep trying to be innovative and fresh and be prepared to ask questions and do some simple market research to make sure your advertising is sending the right message. As a final note on this tip, more television advertising campaigns fail because of lousy commercials and poor buying of airtime than for any other reason. So put your attention into these two areas and throw in a little persistence for good measure and you will be well on the way to running successful television campaigns that attract lots of new customers to your business.
101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising by Andrew Griffiths